Congress' first political obituary was written in 1971, but much like the cat with 9 lives, Congress and the Gandhi parivar seem to find a away to survive.
Priyanka's introduction to active politics as the face in UP is being touted by some as the party's last ditch effort and others as too little too late.
Most RWingers see her as political dead weight. But much as the same crowd once overestimated Rahul, they are now underestimating PV.
In almost any political contest, countering a woman, particularly one with brand recognition and no direct taint is an uphill task. With Congress viewing her as a do-or-die effort, BJP would be well advised to prepare a careful strategy.
That PV is a far better politician than her brother is a given. The street corner paanwala is a better politician than her brother.
But PV is blessed with a key attribute. She appears to be very patient. Not prone to making wild statements, not prone to reacting to every event.
Her carefully cultivated image of a loyal sister, daughter and wife will be difficult to dislodge.
So how should the BJP counter Priyanka.
1. Define her early and reinforce the image
For starters BJP members, leaders and spokespersons must start referring to her as Priyanka Vadra and not Priyanka Gandhi. This subtle change will reinforce her image as part of the most corrupt family in India. Every Vadra scam should be pinned on her. Not by direct proclamation (more on this later) but through an indirect mode.
2. Do not attack her directly. It will only open space her to play the female victim card. Much as a mother as a selfless widow was able to hood wink India, PV could play the 'wronged' wife card to gain sympathy
3. Pit Smriti Irani and other BJP women leaders against her. Ms. Irani is age appropriate and has the skill set to match PV. More importantly she draws a stark contrast between a self made woman and a dynast.
4. Use non-BJP actors on social media and other entities to bring into question Vadra's family history. The death of multiple Vadra family members due to unnatural causes should be a talking point across media channels.
5. Define PV's appointment as face failure of the collective Congress party. Make her the symbol of failure and not of a new hope
6. Make this a AAP Vs. PV contest. This way AAP becomes contender against Congress and Congress' profile is lowered to that of a small regional party
7. DO NOT CALL Priyanka a housewife or mock her in any personal way. There's plenty of ammunition to go after her politically.
.....To be continued
Priyanka's introduction to active politics as the face in UP is being touted by some as the party's last ditch effort and others as too little too late.
Most RWingers see her as political dead weight. But much as the same crowd once overestimated Rahul, they are now underestimating PV.
In almost any political contest, countering a woman, particularly one with brand recognition and no direct taint is an uphill task. With Congress viewing her as a do-or-die effort, BJP would be well advised to prepare a careful strategy.
That PV is a far better politician than her brother is a given. The street corner paanwala is a better politician than her brother.
But PV is blessed with a key attribute. She appears to be very patient. Not prone to making wild statements, not prone to reacting to every event.
Her carefully cultivated image of a loyal sister, daughter and wife will be difficult to dislodge.
So how should the BJP counter Priyanka.
1. Define her early and reinforce the image
For starters BJP members, leaders and spokespersons must start referring to her as Priyanka Vadra and not Priyanka Gandhi. This subtle change will reinforce her image as part of the most corrupt family in India. Every Vadra scam should be pinned on her. Not by direct proclamation (more on this later) but through an indirect mode.
2. Do not attack her directly. It will only open space her to play the female victim card. Much as a mother as a selfless widow was able to hood wink India, PV could play the 'wronged' wife card to gain sympathy
3. Pit Smriti Irani and other BJP women leaders against her. Ms. Irani is age appropriate and has the skill set to match PV. More importantly she draws a stark contrast between a self made woman and a dynast.
4. Use non-BJP actors on social media and other entities to bring into question Vadra's family history. The death of multiple Vadra family members due to unnatural causes should be a talking point across media channels.
5. Define PV's appointment as face failure of the collective Congress party. Make her the symbol of failure and not of a new hope
6. Make this a AAP Vs. PV contest. This way AAP becomes contender against Congress and Congress' profile is lowered to that of a small regional party
7. DO NOT CALL Priyanka a housewife or mock her in any personal way. There's plenty of ammunition to go after her politically.
.....To be continued
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