Much to the anger and frustration of die hard rightists, PM Modi has consciously avoided the cookie cutter approach to right-of-center governance. Most reforms have been initiated in a stealth mode with little fanfare and celebration.
No major big ticket divestment, no real deviation from UPA's economic template.
This is precisely what was suggested here - http://inflextionpoint.blogspot.com/2011/06/understanding-indian-electorate.html
And it makes perfect political sense. Infrastructure, Ease-of-doing-business, Startup India, Make in India, are much needed initiatives but they come with an innate limitation: Their tangible, politically significant impact will only be felt around 2021.
Depending on right wing economics alone will deposit the Modi government in a repeat of NDA1 i.e. 2004 where results ABV's stellar performance from 99-2004 was reaped by an incompetent and corrupt Sonia Gandhi and which played a significant role in reelecting UPA to office.
But two factors are limiting the Modi Administration.
1. Urban inflation is hammering BJP's core urban voters
2. Policies from Crop Insurance to Food security are being sabotaged by a corrupt bureaucracy and a lack of awareness within the targeted communities
Inflation will need to be tackled on a war footing (more on it in a future post).
But the issue of awareness should be tackled like a mini-election campaign.
Gujarat BJP's most effective program was the 'Garib Kalyan Melas'. Central BJP should launch a similar campaign at a national level 'Garib Kalyan Yatras'.
The Modi govt. has now implemented a viable set of initiatives which can perceptibly impact voters' daily lives. From Jan Dhan and LPG subsidies to Crop insurance and health insurance.
In other words, BJP and NDA now have enough to talk about and celebrate.
The logistics should be similar to what was used during 'Ram Janam Bhoomi' campaign. Multiple Yatras initiated from different directions, culminating in a massive 2-day rally in Delhi to be attended by the Modi Cabinet.
The Yatras should be led by Young Indians (preferably non-political). The idea should be for the yatra to spend a few days at key stops to educate people on Modi govts. policies and educate voters on how they can exploit these policies for their benefit.
Additionally Yatras should distribute goodies to the needy. Wheel Chairs to the poor, prescription eye glasses, etc. Same as was done with Garib Kalyan Melas.
Campaign should also have a social media element so that supporters can track, support and promote the yatras as they wind their way across the country.
Hope PM and BJP President think along these lines.
No major big ticket divestment, no real deviation from UPA's economic template.
This is precisely what was suggested here - http://inflextionpoint.blogspot.com/2011/06/understanding-indian-electorate.html
And it makes perfect political sense. Infrastructure, Ease-of-doing-business, Startup India, Make in India, are much needed initiatives but they come with an innate limitation: Their tangible, politically significant impact will only be felt around 2021.
Depending on right wing economics alone will deposit the Modi government in a repeat of NDA1 i.e. 2004 where results ABV's stellar performance from 99-2004 was reaped by an incompetent and corrupt Sonia Gandhi and which played a significant role in reelecting UPA to office.
But two factors are limiting the Modi Administration.
1. Urban inflation is hammering BJP's core urban voters
2. Policies from Crop Insurance to Food security are being sabotaged by a corrupt bureaucracy and a lack of awareness within the targeted communities
Inflation will need to be tackled on a war footing (more on it in a future post).
But the issue of awareness should be tackled like a mini-election campaign.
Gujarat BJP's most effective program was the 'Garib Kalyan Melas'. Central BJP should launch a similar campaign at a national level 'Garib Kalyan Yatras'.
The Modi govt. has now implemented a viable set of initiatives which can perceptibly impact voters' daily lives. From Jan Dhan and LPG subsidies to Crop insurance and health insurance.
In other words, BJP and NDA now have enough to talk about and celebrate.
The logistics should be similar to what was used during 'Ram Janam Bhoomi' campaign. Multiple Yatras initiated from different directions, culminating in a massive 2-day rally in Delhi to be attended by the Modi Cabinet.
The Yatras should be led by Young Indians (preferably non-political). The idea should be for the yatra to spend a few days at key stops to educate people on Modi govts. policies and educate voters on how they can exploit these policies for their benefit.
Additionally Yatras should distribute goodies to the needy. Wheel Chairs to the poor, prescription eye glasses, etc. Same as was done with Garib Kalyan Melas.
Campaign should also have a social media element so that supporters can track, support and promote the yatras as they wind their way across the country.
Hope PM and BJP President think along these lines.
No comments:
Post a Comment